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product philosophy



A meaningful product consists of meaningful ideas that work in the real world. SA loudspeakers are based on a number of ideas that are as simple as they are long-life. We call it system design.

The alphabet is the first system design that was invented. The system consists of letters that can be combined into words and sentences. The sentences become stories that connect people and make sense. SA has, with respect, borrowed the idea from the alphabet to create loudspeakers where the same ideas are part of all products, but in different designs.


meaningful connection


Just like the alphabet the ideas are used to make sense. Each idea naturally leads to the next and makes all SA loudspeakers coherent as they are created on the same basis.

what does SA stand for? - what do we believe in?

There are three basic qualities that are essential for a loudspeaker. That is as simple as it is. Click through the simple system in the menu (left) and gain insight into SA’s coherent ideas.




The sound is the most essential thing for a loudspeaker. However, a loudspeaker is against the natural laws in a way like no of the other appliances in a hi-fi system.




Integration is about the loudspeakers ability to function in the real world.




what is quality? When you get more than you expected. When a product is able to surprise over and over again.